Frozen
Industrial Design for Whisky Display

Design Mission

Legend Wine & Spirits Ltd., which brought a whisky brand called Shackleton to Taiwan, have continued to devote time and effort in high-end whisky market. They need a special whisky display that can let Taiwanese consumers get to know Master Richard Paterson, who blended Shackleton, and can convey its brand story to the consumers. Thus, Legend Wine & Spirits Ltd. commissioned HUEMON to design a creative display that can stand out in the sales channel by studying Shackleton’s background story.
HUEMON Perspective

To HUEMON, product design is like a normal but important visual language which is both functional and beautiful. It stimulates the interaction between people, product, and environment.

HUEMON was tasked by Legend Wine & Spirits Ltd.​​​​​​​ to develop a display that could spread the story to the Taiwanese market. FROZEN is proudly designed to showcase the courage of the original story by sealing the bottle physically on top of the Antarctic iceberg. We believe people will bring their own adventurous spirit out after encountering Shackleton and enjoying this wonderful creation.




Project Type: Display Design
Client: 尚格酒業 Shackleton blended malt whisky
Location: Taiwan
Product Substrate / Materials: Acrylic, PETG
Manufacture Process: Press Molding, Laser Cutting, 3D Printing, Screen Printing
Website: 
https://www.huemondesign.com/590320386127


FROZEN
Published:

FROZEN

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